We’re really excited about a baking event that’s right around the corner. It’s the International Baking Industry Expo (IBIE) in Las Vegas, October 8 – 11th, and we’re exhibiting. Now, if you’ve never been to or even heard of the IBIE, it’s not what you think. It’s not a room full of overweight middle-aged men wearing baker’s hats! But it is an event that only happens once every 3 years and is attended by by more than 20,000 people from 100 different countries around the world.
The event is sponsored by 3 industry trade groups, the American Baking Association (ABA), a wholesale baking trade organization, BEMA, a trade group representing baking equipment manufacturers, and the Retail Bakers of America. At this expo you’ll see everything from baking equipment to baking ingredients, from baked wholesale products to baked retail products, including lots of delicious baked treats to sample.
Baking professionals from around the world come to this event to learn about the latest consumer trends in the baking industry. One trend for example, is that consumers are looking for healthier baked foods. That’s where we come in. We like to educate attendees on the health benefits of our 100% all-natural, plant-based food colors.
If you’re attending IBIE this year, please come visit us at booth number 344. If not, don’t worry. Our shipping department will still be shipping orders and the customer service team will still be here to help answer any questions you may have.