You know that our colors are made without chemicals but have you ever wondered exactly what they are made of? If so, you’re in good company because a lot of people ask us the same question.
Natural colors have been around for a long, long time. The ancient Egyptians used colors made from plants and minerals in cosmetics and hair dyes. In the Middle Ages, sandalwood, carrots and pomegranates were sources for color in food and beverages. Sometimes toxic ingredients were used. This is what lead to Europe’s first food purity laws in the 1500’s.
All of our colors are extracted from plants. We use beet juice, turmeric (a spice) and anatto, which is ground seeds of the achiote tree, for red. Our yellow is simply turmeric. For our blue, we use red cabbage juice. You’re right. It would seem that red cabbage juice would yield a red color, but it’s actually a purple-blue. Try it. And for our orange, we use beet juice and anatto. The only other ingredient in our natural food colors is less than 1% ethyl alcohol to prevent bacteria from growing. Even this ethyl alcohol is made from a plant – sugar cane.
Now that you know what’s in our natural colors, we’d like to tell you what’s not there. We use nothing synthetic, no chemicals, and no ingredients you can’t pronounce. In short, if it doesn’t come from a living plant, we don’t use it.